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You have now joined thousands of people subscribed to my free, monthly, photography inspiration newsletter. I hope you will enjoy it! ☺️You should get a welcome e-mail to your inbox within a couple of minutes./Micael

My Favorite Gear

I get many questions about what equipment I use to take my macro photos. Currently my go to setup is the following:Camera: Sony A7IV
Primary macro lens: Laowa 85mm
Macro lens for extreme magnification: Laowa 25mm
On camera flash: Meike MK320
External wireless flash: Godox TT685
Flash batteries: GP Photo Flash
Camera strap: Peak Design Leash
Favorite diffusers: Pope Shield and DΓ–RR on lens diffuser
Many of the links above are affiliate links, which means that I earn a small commission if you buy something via the links – at no extra cost to you. I greatly appreciate when people use these links, as it is an important income stream to help me pay my bills.


I am 39 years old, and I've had a pretty varied professional life so far. Below a summary.2002-2006 Master of Science in Computer Science, Royal Institute of Technology, Stockholm.2006-2008 IT Specialist at IBM. Built software for Stockholm Road Congestion Tax Systems.2009-2015 Founder and CTO of Fyndiq, one of Sweden's major e-commerce marketplaces. Together with my co-founders I built this company from nothing to 100+ employees and 30 MUSD yearly revenue.2016-2017 Author of books2017-2021 Part time Software Developer at Scope. Built the tech platform which took the company from idea to cashflow positive.2017-present Photographer/Youtuber at my youtube channel