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You have now joined thousands of people subscribed to my free, monthly, photography inspiration newsletter. I hope you will enjoy it! ☺️You should get a welcome e-mail to your inbox within a couple of minutes./Micael

My Favorite Gear

My favorite kit at the moment is the Olympus setup because of the automatic macro stacking feature. But I also often use my Sony kit because of it's superior dynamic range and shallow DOF in portraits.Olympus setup
Camera: OM System OM-1
Main macro lens: M.Zuiko 90mm
Mini macro lens: M.Zuiko 60mm
Extra magnification lens: Raynox DCR-250
Wildlife lens: M.Zuiko 300mm f/4
Flash: Godox v350o
Camera strap: Peak Design Leash
Diffuser: AK Diffuser
Memory card: Sandisk 64GB 300mb/s
Sony setup
Camera: Sony A7IV
Primary macro lens: Laowa 85mm
Macro lens for extreme magnification: Laowa 25mm
Wildlife lens: Sony 200-600mm
On camera flash: Meike MK320
External wireless flash: Godox TT685
Flash batteries: GP Photo Flash
Camera strap: Peak Design Leash
Diffuser: DΓ–RR on lens diffuser and AK Diffuser
Indoor Filming
For my indoor Youtube videos I currently use these tools that I feel give excellent results and a very simple workflow.
Camera: Sony ZV-E1 and XLR-K3M handle
Lens: Sigma 24-70mm F2.8 DG DN Art
Microphone: Sennheiser MKH-416
Light: Godox SL60W with a Godox SB-UE 80cm softbox
Editing: Macbook Pro M2 Pro with Final Cut Pro
Outdoor Filming
For outdoor filming I prefer a small and simple setup that makes filming myself very easy and fast.
Camera: DJI Pocket 3
Monopod that I use as a tripod: Benro A38FD
Many of the links above are affiliate links, which means that I earn a small commission if you buy something via the links – at no extra cost to you. I greatly appreciate when people use these links, as it is an important income stream to help me pay my bills.


I am 41 years old, and I've had a pretty varied professional life so far. Below a summary.2002-2006 Master of Science in Computer Science, Royal Institute of Technology, Stockholm.2006-2008 IT Specialist at IBM. Built software for Stockholm Road Congestion Tax Systems.2009-2015 Co-founder and CTO of Fyndiq, one of Sweden's major e-commerce marketplaces. Together with my co-founders I built this company from nothing to 100+ employees and 30 MUSD yearly revenue.2016-2017 Author of books2017-2021 Part time Software Developer at Scope. Built Scope's tech platform from scratch. Joined the company in its infancy and stayed until cash flow positive with a few employees.2017-present Photographer/Youtuber at my youtube channel. Since 2022 this is my full time job.